Since the technology behind our smartphone evolves daily, it might be difficult for you to understand how to grow and retain your application users. There are thousands of applications available, so why would someone install an app that is lagging, sends to many push notifications, and plays to many ads when they can download an app that does not have those annoying features?
If you are seeing a lower app engagement, there are some things that you can do to improve those ratings. In the text below, you will read about the top 4 tricks for retaining your users. Let’s take a closer look:
1. Functionality and The Design is Important
One of the most common things that make users stop using an app is that it does not function well. Just think about it, how annoyed are you when an app crashes in the middle of you reading an interesting article?
The answer is – quite annoying. So, each time that it lags, crashes, or load slowly, it will have a big negative impact on your users and metrics. So, keep track of the functionality of your software to get a clear picture of how it works.
Another important thing to consider is how the app is designed. No one wants to get lost in a sea of crowded content. A simple, elegant look will attract more users, as well as make it easy for them to navigate it.
2. Push Notifications – The King of Reminders
There were various studies conducted on sending out push notifications. And several of them concluded that push notifications can increase the retention levels between 55% and 180%. They serve as updates and reminders for your audience, and it will also allow them to communicate with your brand.
You can include various messages in your notification including discounts, sales, giveaways, new campaigns, and so on. However, according to DigitalAuthority, you should not send dozens of notifications daily since it will cause the user to block them, hence, they might entirely forget your app exists.
3. Offer Incentives, Deals, and Giveaways
You need to give your audience a reason to come back to your application. Let’s focus on shopping applications for a moment. Recently, I made an account on one of these apps and since my email was entirely new to it, I gained a coupon for $5. I did order several things from the app but forgot to use the coupon.
Since I did not open the app for some time, I got a push notification stating that I still did not use my sign-up coupon. This prompted me to use the app again. Hence, you can offer them small awards like sales, coupons, and access to premium content.
4. Allow Social Sharing
Social media platforms such as Twitter, Instagram, and Facebook will allow your app to be a bit more versatile, but the key is to be versatile. The first thing you will have to ensure is that you have an option for the app automatically sharing itself when discussed on different platforms.
Next, implement a sharing button for the most popular platforms. This will not only allow your users to share your content, but you will also be able to gain new users.
The four tracks from this article will help retain your existing users, gain new users, as well as keep your app functioning properly at all times. Hence, do not waste any more time and start implementing these strategies right away!