This year has been hard on everyone, but it also helped us learn a lot about the online behavior of people. When most of the world’s population has to stay home to keep themselves safe from the coronavirus, we are spending more time on social media platforms, and we use search engines more frequently. The larger online data helped experts find new ways to improve the marketing trends and give better speculation on what is going to happen to digital marketing in 2021. In this article, we are going to share with you some of the trends that you should follow next year, and we will help you learn how you can improve your website, social media platforms, and what you need to do to get more clicks and sales.
1. Social media presence
The first thing we are going to talk about is not something new, but next year it is expected to become even more popular. We all know how important social media presence is, and if you’ve been in this industry long enough, you are probably aware of what social media networks can do.
One good review can lead to thousands of sales, and one bad review can leave a permanent stain on your company. With the pandemic, it is expected that the businesses’ social media presence is going to increase, and there are new trends that are expected to appear.
2. Voice search
We are all used to searching for things in different search engines, as well as on social platforms. The statistics say that just on Google, there are almost 6 billion searches per day. Most of these tasks are performed by typing the words into the search bar, however, not everyone is able to do it all the time. Sometimes we want to be able to search for an answer without having to type things.
It is said that next year, voice search will become a part of the Google algorithm and that the whole process of using your voice to find something will be easier. It may also affect the search engine optimization, and it may make a change when it comes to the voice assistants on smart devices.
3. Interactive content
It is said that people learn best when they are a part of something, and this is also true when it comes to advertising and marketing. Your targeted audience is more likely to remember your business if they can talk to you, or if they can become a part of something. Nowadays, interaction is only available via live streams, or via comments.
In 2021 more and more websites are going to start implementing interactive widgets and tools so that people can not only communicate, but also do things on their own. For example, if your website offers information about different currencies, when you incorporate a calculator and converter, people are more likely to remember your site and visit it again.
4. Search engine optimization
Now let’s talk about the thing that revolutionized marketing trends and something that has been proven the most successful when it comes to digital advertising. Search engine optimization is not something that’s new, but it has been more frequently used in the past couple of years.
You can select keywords, and use them for your business’ specific needs, and with that, users will be able to find them with ease. When you use the right keywords, and when you do the SEO correctly, you are more likely to show on the first page on Google, and people are more likely to notice you. There are a number of benefits that come with this process, so if you are not already optimizing your content, you need to start right away.
5. Searching phrases
We are all aware that search engines mostly use keywords to show you the results you need, and depending on how optimized your content is, you are more or less likely to show up on the first page on Google.
When we search for a phrase, the engines still do the search via keywords, and they are not actually detecting all the words in the sentence. So, in 2021 experts suggest that search engines will start getting optimized to search for the whole phrase, and with that, show better results. This also leads to the different content optimization that we will have to learn as we go.
6. Google presence
People nowadays don’t use search engines just to learn new things or find a recipe, they use it also to find services, and to look for products. Every day, millions of people check the opening hours of a specific business, and they search for the exact location of the service.
If you want to be up to date with the latest trends, you need to improve your Google presence. This means that you need to update the information about your business, and add details about your location, opening hours, contact information, including phone number and email address, as well as a way for your potential clients to reach out to you and make an appointment.
7. Improved advertisements
The digital world revolves around ads, and we’ve all paid for them. When your ad shows on different websites and social media pages, it is more likely for potential customers to notice our business, and be redirected to our page.
Pay-per-click ads have become really popular in the last few years, and it is said that in 2021 there is going to be an even higher focus on them. They work better than other similar sponsored posts, and you don’t have to pay for the service unless it generates clicks.
8. Ad-blocker solutions
The last thing we are going to talk about is ad blockers. We know that most of us use them on our personal computers, and we still wonder why the ads on our websites don’t get the views they are supposed to.
Using blockers to block the ad blockers is something that is said to become extremely popular next year, and with that, more ads are going to get the needed exposure, and with that, we will make bigger profits. Nowadays there are some types of blockers that some of the biggest websites use, but it is said that soon, most of the sites will implement that.
Are you already following some of these trends? All things take time, so the faster you implement some of these things, the better it is going to be for you. Improve your business and get more sales by paying attention to what your targeted audience does when using the internet.