The competition is huge and that is why everyone is trying to implement as many things as possible that can have a positive impact on their business. So you are constantly looking for what else you can do to improve your business. The most important thing is to be constantly in the minds of your clients in every way. And one of the best things is to have a video for your business. It used to be expensive and difficult to make and only the biggest companies had it.
But that’s no longer the case, the video is something which is a must-have. You must not allow that competition to have a video and you do not. Because people today are used to reading less and watching videos more and more recordings and that is why this is the best way to promote your brand.
1. Improves SEO
For over 5 years, we all know the importance of search engine optimization, Few things can have such a positive impact on our business as SEO. If you don’t know what SEO is, it’s a set of different actions that are done with the goal of getting your website positioned as well as possible on Google, when someone searches for topics that are related to your field of business. It is known that almost everyone clicks only on the sites that are on the first page, and most of all on the first three. As videos have primacy on Google since YouTube is owned by Google, if you have a well-done video, it will have a very positive effect on SEO. It’s just important to do a few more things, like the right keywords.
2. Increase traffic to your website
As we have already said, videos are becoming even more popular as people have less and less concentration. That’s why platforms like Instagram and Snapchat are the most popular, as they offer plenty of photos and video content, which also don’t last long. Then it won’t surprise you that over 60 percent of internet traffic is just videos. That is why it is necessary that you have one or several on your website as well as on other platforms like YouTube. This will significantly increase the traffic on your website, and it is very beneficial for your business. If everything is just text, there is a high probability that potential clients will not have the concentration to read it all, while they will certainly watch the video.
3. You will get a lot of shares
It is unlikely that someone will repost your post that contains only text. According to research, it is over five times more likely that someone will repost video than some other content. Think for yourself, you will always repost some interesting video rather than something else. That’s why it is a must-have because the more people share you, the more potential customers will hear about you, and your brand will become more and more famous. Of course, it must be shot very well, with maximum attention to detail. From the choice of location, through the equipment that will be used, everything is important to get a quality end product. For help with this, you can contact various agencies that deal with this, such as Inspira Digital Agency. It is very likely that you will not be able to do everything the right way on your own because this is a task that requires experience, knowledge, and equipment.
4. It will be easier for you to explain what you are doing
The easiest way to explain what is primary to your business is by recording quality material. It is difficult to explain everything you want in a few sentences, while in just a few minutes you will explain everything you want in detail and you think it is important that people know. Also, save people time, so they don’t have to Google extra, and that way they might find your competition instead of you.
5. Ideal content for social networks
This will be the ideal content that you will post on your social media profiles. It is necessary to have active profiles on social networks and to publish new content on a regular basis. All social networks pay more and more attention to the video section of their website because it has the most views. And that is the case with all social networks, without exception. Create interesting content that people will talk about.
6. Tell your story
This is the easiest way to tell your story. How did you start, what are your ideas and ideas that you will develop in the future? It doesn’t matter how small or big your business is, it gives you opportunities to tell everything you want about it. And you don’t have to pay anything, unlike a TV commercial or a billboard. Take advantage of this free option to tell your story. Just be careful not to make the video which is too long, because if people see that it lasts over 5 minutes, and especially over 10 minutes, they will most likely not watch it at all or will not watch it until the end.
7. Give people an insight into your company
People like to have an insight into everything, including your business if they are already your customers. A great example is NFL Films. They focused not only on NFL games but also on individual players and what they do or talk about while not in the game. Although many wondered at first why this would be interesting to someone, it turned out that people just want to have an insight into the human side of each player or in this case the employees of your company. Record one business day where customers will be able to see what a business day in your company looks like for you and your employees. This will give a personal stamp to you as a company and build customer loyalty. Because people tend to bond more with those they know, even that way.
As much as you offer a good product or service, it is also essential that you be creative. Gone are the days when it was enough to offer a quality product and sit and wait. As you can see, there are many benefits of good video production for your business, so don’t miss the opportunity to improve your company in any possible way.