Are you still not convinced of the power of Instagram? If not, you’ve come to the right spot. Here, in this feature, we will walk you through a few incredible ways to grow your business on Instagram. Bear in mind, Instagram has emerged as one of the most popular ways to promote your products and services on the web. With over 1 billion active users across the globe, you will find most of the younger generation of audiences on Instagram. In simple words, the Instagram platform is a strong part of modern marketing strategies, which is why you must embrace its importance. Especially if you’re looking to target a younger broad audience aged 13 to 35. Continue reading to know about a few strong ways to grow your business through this tool:
1. Write Down a Plan
Today, it is easier than ever to start a business with social media marketing. All of us use atleast one of the most popular social media platforms for various reasons because it makes us feel comfortable and keeps us engaged with our surroundings. Because it doesn’t cost any money to start a Facebook page or an Instagram account, a user won’t hesitate to join the bandwagon. However, before you make the big leap, it is good to write down a business strategy. This means you can use social tools for free. In contrast, not having a plan will set you up for failure. As the saying goes, “if you plan fail to plan, then plan to fail”. This means you won’t know anything about earning a return on investment in the long run. Therefore, we recommend you write down a plan, jot down the social media goals and see how long it will take you to achieve them.
2. Check Your Competitors
If you have recently joined Instagram, chances are that your competitors must have gone very far with building strong profiles on this platform. How are your competitors making use of social media?
While you don’t have to copy exactly what they have done, you still need to learn the shortcuts to grabbing the customer’s attention quickly. You can conduct a competitor analysis to see how well your competitors have performed already. This way, you won’t lag behind the practices that they have started with. Learning about the moves of your competitors on the web will give you the added benefit of joining this race quickly.
3. Build a Strong Profile on Social Media
Have you built strong profiles on different social media platforms? If not, now is the perfect time to join the different social media profiles to make the most out of this platform. Bear in Mind, with several businesses already on the web, it will be hard for you to stand out to the clients. This is why majority of users end up purchasing followers to grab the audience’s attention and get real engagement. So even if you have to buy Instagram followers from companies such as Superviral, you have to give it a go. Sometimes, investing little can reap larger benefits in the future. As soon as you build a profile on social media, it will become easier for you to sell your product or service to the customer and deliver your meaningful message.
4. Get Inspired
Now that you have searched your competitors online, what about the other businesses out there? As a business owner, it is important that you sift through the success stories of other businesses in all kinds of industries. So where can you spot the success story of any business?
Whenever you visit the landing page of a certain website, head to the section that guides you to the “About us” of a certain company. Even if you have to go through the blogs, you must proceed with reading them. This way, you will easily get to know about what has been happening in the firm all these years. Unless you don’t get inspired, it will be hard for you to gather motivation to do some work.
5. Choose the Right Platform
Today, there are several social media platforms that are being used by various businesses across the globe. Gone are the days when Facebook was a monopoly in the industry. Now, you have Instagram, Twitter, Pinterest, Youtube and so many other platforms to advertise your business on. Your instinct might tell you to skip young people but the majority of social media users are people who fall between 18 to 24 years of age. This means, you might also have to join TikTok and other popular platforms to reach out to a larger audience. Depending on the nature of your product or service, you must choose a certain platform designed for that audience. For example if you’re focusing on a specific message, then Twitter is the one. Another example, if you sell something as trendy as a colorful shirt, chances are that Instagram users will relate to it.
6. Expand the Audiences
Once you have developed an understanding of who your audience is, next you can revisit your plans on your Instagram growth. Now it’s time to look for different ways through which you can reach out to more people. For example, when the coronavirus hit the world, people started looking for different products and services on the web. Today, the different social media platforms are helping businesses in reaching out to a large and diversified audience in a short time. Furthermore, you can also register for a trial offer that will oblige you to free advertising for some time. Only if you rest assured about the offering of a certain platform, should then you choose to invest in it.
7. Build Relationships and Collaborate with Influencers
Right now, hundreds of influences across the globe are bringing a change to modern businesses with their massive public appeal. The biggest benefit of using social media is, it allows you to talk to the customers directly without the need of a third party. This means you can build strong relationships with companies and ask for a sale upfront. Furthermore, if you collaborate with influencers on social media, they will easily give a push to your business in a short time. Not to forget, influencers with an organic audience can help boost your business in a short time. Therefore, any opportunity to work with them shouldn’t be brushed under the carpet.