How Big is the Sex Toys Market?

Sex toys are becoming very popular these days, especially while people are getting more open to using them. In some countries, they are even sold at supermarkets, but it’s still an uncommon practice for the rest of the world.

The sex toy market has grown rapidly over recent years. While there are a number of reasons why consumers prefer using sex toys, the main one is because they want to enhance their sexual experience. Opposite to popular beliefs, sex toys are no longer limited to male users only.

What’s good to know is that even couples often use them to spice things up in the bedroom. On the other hand, there are toys that may help enhance libido and sexual desire or even physically treat conditions like erectile dysfunction.

That means the sex toys market is bigger than we suppose. It’s not just about masturbation while we are alone in the bedroom. They enhance the overall pleasure or even help couples overcome some sexual issues they may have in the bedroom.

On websites like, you can still find an exceptional choice of life-size dolls, but many things are different now. You don’t need to be ashamed of your desires, because there is nothing wrong with using them. Sometimes, even partners can motivate you to do that, so you can have a better performance together with them.

All these things tell enough about how vast is the sex toys market right now, and it still shows growth trends.

How the market performs nowadays?


Sex toys are becoming more common and affordable since you needed to spend a fortune on them in the past. With this growth comes a greater awareness of what the market looks like and the challenges facing retailers. Many stores are struggling to compete against eCommerce sites. But, buyers prefer online shops so they can discreetly choose what they want, without the unnatural feeling of being judged because of their sexual preferences.

Who uses sex toys more: Men or Women?

The general public still thinks women don’t use sex toys. But, the truth is that they have started using these devices earlier in life, compared to men. The main reason can be growing up too soon, since girls become aware of their sexuality earlier in their life, getting curious about what they can do with the toys. Also, they are more willing to explore their bodies even at a younger age. So, it’s not even surprising that women are getting curious about toys while they are teenagers.

On the other hand, we can’t claim who spends more money on sex toys, because sometimes, shops allow their customers to use discreet names, so there won’t be any connection to the real identities.

And we come to the thing that was an issue in the past too. Users, no matter their gender, are still afraid of being judged if they use toys to enhance their sexual pleasure.

What makes the adult products business unique?


Unlike many industries, the adult products industry doesn’t rely solely on advertising. Instead, consumers purchase these items based on personal preference. You will rarely see promoted content and TV ads, so these businesses must find an alternative way to promote themselves.

In some cases, they use 18+ websites to place their products or hope that the SEO strategy is on point, and the potential customers will find their way to the preferred product.

Still, in some countries selling adult toys is not regulated, especially in conservative societies. That’s why most customers rely on online shops. Also, there are no laws prohibiting the sale of certain products. In fact, some companies sell adult products online without even having a physical store location.

This business is unique because they sell products but provide service – if we need to use business terms.

Not many business areas can be described this way.

The quality standards

Not many governments in the world regulate the manufacturing and sales of sex toys, leaving it all to the consumers. This lack of regulation means that adult product manufacturers don’t have to meet the same quality standards as other businesses. They’re free to use whatever ingredients they want and often aren’t subject to safety testing.

Adult products are generally sold under the assumption that they are safe for consumption. But it’s not always true. Products containing high levels of phthalates, fragrances, and parabens pose serious risks to human health.

While many people assume that all adult products are created equal, they’re actually quite different, especially when it comes to the quality of the materials.

How to decide if I need an adult toy?


If you’re considering purchasing an adult product, consider the following questions before making your final decision.

  • Is my partner comfortable using the product?
  • Are there any special instructions I should know before using it?
  • What else might affect our comfort level?
  • Does my partner feel confident using the product?
  • Do they find it pleasurable?
  • Is it something we want to try again later?
  • Do I really need this product?
  • Will it improve our relationship?
  • If so, what type of improvement would we expect?

All these questions and their answers can help you determine if you really need a toy, and why would you use it at all.

The different types of sex toys tend to vary depending on what type of stimulation they provide. That can be a determining factor when you decide to buy a toy.

Also, you don’t necessarily have to spend loads of money on sex toys. If you’re looking for a cheaper option, you can find many online and physical stores for that. Many adult shops sell their goods for cheap because they know that customers will often return after trying them.


If you do decide to buy sex toys, make sure that you read reviews first. Just because a product says it’s good for beginners doesn’t mean it’s good. Also, you shouldn’t buy anything without checking its safety record first.

We suggest using trusted online stores because the business development and availability finally allow you to do that.