Creating engaging, high-quality content is not easy. If you just started a new business website or a blog you may be tempted to just do it yourself, but is it really a good idea?
Hiring a good freelance copywriter can make a difference between your website being successful and unsuccessful. Just one small grammatical mistake like a misplaced comma can make your website look unprofessional. A good copywriter will be able to persuade readers into buying your product, all while keeping the content interesting. This is something that takes up a lot of time and energy, and it requires a lot of knowledge to be done properly.
So, where can you find these freelance copywriters? What do you need to know before hiring someone? How to choose the right person for the job?
In this article, we will provide answers to all of these questions and more. So without further ado, let’s get it started!
The benefits of hiring a freelancer for the job
There are many different advantages in favor of hiring a freelance writer instead of an in-house writer. First of all, freelance copywriters don’t require training or managing. Having someone to train and manage your new employee is expensive and time-consuming. Other than that, a freelance writer does not require you to pay a fixed salary nor do they require health insurance and similar things. They work on a contract and are there only as long as you need their services.
Also, finding a freelance copywriter that specializes in the industry your company operates in is much easier. You will have a wide range of choices and finding the right one for your business needs is much easier.
So, what should you look for in a copywriter?
You should look for a mix of knowledge and experience
A good freelance writer should be able to provide you with extensive knowledge of SEO, marketing, and a quality portfolio of work. Always ask for proof of previous work, so you know exactly what their style of writing is. This will help you determine if they’re the right pick for your company and if they’re going to be able to satisfy your business needs.
Proper knowledge of marketing tools is also a very important factor to consider. Remember, you want someone who will market your business efficiently and help you create a brand. Make sure you provide them with a clear branding strategy and listen to their input. If you find someone who has a good knowledge of the marketing mix, you’ll be gaining a valuable asset to your company.
Places to find quality freelancers
There are many places where you can look for freelancers online. The most popular ones are freelance platforms like Upwork and Fiverr. These are great, but the process of finding the right candidate can be a bit lengthy. There are many high-quality copywriters on these platforms, but there are also some not very good ones. When you’re looking for freelancers on there always make sure to check their ratings and previous work.
If hiring from a freelance platform sounds too complicated for you, you can always hire a copywriting agency. While these are a bit expensive, they will ensure you get the results you need. It’s a much quicker process and it poses no risks of getting poor quality work in return. Of course, some agencies are better than others. Make sure to always research everything before you decide to hire them. If you’re interested you can click here and take a look at a great example of a marketing agency that offers copywriting services.
Other than that, you can always ask your colleagues in the industry for a referral. Every quality copywriter will have their own website where they market themselves.
Ways to approach a freelance copywriter
The important thing is to have a clear idea of what you’re trying to accomplish with your content. You have to be precise when explaining your business needs. Keep an open mind, ask for some previous work examples, and be ready to answer their questions.
Always keep your business goals in mind and incorporate these thoughts into the decision making process. Look for someone with experience and knowledge in their industry, offer them a fair rate, and make sure your expectations are clear.
The best way to go about it is to approach different writers at the same time and offer them a trial. Then after you’ve compared their work you’ll know which one of them is the best fit for your business.
Offer them a fair rate
After you’ve found a writer whose writing style matches your branding goals, you can start negotiating the price. Do some research and make sure you offer them a fair price. If it’s too low, they might not even accept your business proposal, and even if they do, they’ll be less motivated to write resulting in a poor quality copy.
Negotiating a good deal you’re both satisfied with will ensure a long-term relationship between you and the freelancer. If you’re planning on having them around for a long time, you should know that the better the price the longer they’ll stay.
Getting content that’s perfectly written and effective will have its price. So, as previously mentioned, do some research and compare the rates in the industry to calculate a fair price for both of you. A satisfied employee generates better results!
Hiring a freelance copywriter could be the best decision you’ve made for your business if you do it right.
The most important step is always to check their work history and experience. Look at their previous work to see if their tone matches the vision you have for your business. Make sure to offer your writers a fair rate and give them clear directions.
Good places to find freelance copywriters are freelance platforms, copywriting agencies, personal referrals, or simply through Google. Whatever you do make sure you hire a reliable, hard-working person who can completely fulfill your expectations. Don’t set for anything less.