5 Reasons Why Packaging Is Important For Your Coffee Products

by Mitov Mitrovski

Everything related to coffee is lovely, sweet-scented, and drives us to recall all those wonderful mornings, lazy afternoons, and warm evenings with a cup in hand. This fact has probably helped numerous coffee producers to start growing or importing this precious plant, without which few today can imagine their daily routine. As someone who’s already doing a business like this, or who wants to start, when you imagine your product the first thing that comes to mind is the packaging in which it’ll reach its users. Of course, quality is something that has no alternative and can’t be replaced by anything, but the appearance of the wrapping material is what calls the attention of customers in 90% of cases.

The moment when the conceptual solution turns into a real, tangible nest for your coffee is worth every minute spent thinking, brainstorming, every mistake and a new beginning, and every single satisfied ‘mmm’ when someone brings, brews, and tastes the beverage thanks to it. Too little motivation? We aren’t finished yet – it’s just the beginning and we’re teaching you why the package in which you’ll pour all your work needs to be all-inclusive and imaginative and how much it says about you.

1. It protects your products on their way to the consumers

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The very procedure of sending a coffee order to the address of your consumers represents a certain route, starting from the storage place all the way to their threshold. At times the parcel goes through various types of bumps, sudden braking of the driver pick-up, improper movement, and other things that can damage the package to a greater or lesser extent. You definitely don’t want your customer to receive an open package pouring coffee beans on the floor, or even worse – an empty box.

True, while one part of the responsibility also lies with the courier service, it’s your duty to ensure that the packaging is strong and sturdy enough to withstand the weight of the beans or powder without tearing or any other kind of damage. The ways in which you can design it are multiple, but it’s more significant to ‘seal’ the box or bag well and make sure that there are no holes anywhere. That way, you can be almost sure that, with a little attention from the courier, there should be no issues and that your product will arrive safely at its destination.

2. It preserves the quality and freshness

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Freshness remains among the things that characterize excellent coffee and shouldn’t be questioned in any way. Therefore, you need to know that packaging is also the only way to ensure that it can survive for some time on the shelf or in households without this feature being affected.

In order to obtain this effect and reduce the risk of spoilage or loss of freshness, certain processes are often used to remove excess air from the package and vacuum the product or replace the removed air with another type of gas that has a positive effect on preventing staleness. However, to make this process easier for users after the coffee reaches them, it wouldn’t be bad to consider special zippers or opening mechanisms as additional measures to preserve freshness and enhance its quality. So, if you work hard enough and think about your customers and the practicality they need, packaging will fulfill one of its main purposes.

3. Its visual appearance attracts the attention

As we said before, the creative design of the packaging, as well as the choice of colors and materials for these purposes won’t really make coffee of average quality become a first-class favorite. It won’t even compensate for the shortcomings of any other kind if they exist, so excellent grades need to go hand in hand with it. The effect it’ll achieve is visual – it’ll make customers stop in front of the shelf or stop scrolling through the Instagram feed in order to take a closer look at the photo of it.

It’s well known that human beings in most cases are visual creatures and that the intrigue and interestingness of what they see greatly influence their choices and decisions. Even if it isn’t the most significant point on the list of positive characteristics they’re looking for, it’ll always be a plus and you’ll always know that you have a super cool means of attracting attention. Someone will opt for your product just because of a cute picture on the packaging, an elegant logo, or a fun wordplay or pun in the slogan – and that makes a completely successful marketing move, right?

4. It’s a perfect ground to show your uniqueness

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Now that we understand why it calls so much attention, we can deal with both the creative side and the need to make something special in the market. Okay – maybe other companies or producers have goods of the same or similar quality and you may not be listed as too innovative. You may not be the only coffee seller in your area either. Whatever the scenario, what you need is something that’ll assist you with creating a unique image and give an original note and recognition to your brand.

Here, it’s usually recommended to be your own master and turn your wishes into reality, but if you think you aren’t talented enough to transfer your ideas to paper, and then to packaging, the help of a designer will be super desirable. And not only them but also companies like hibags.com that offer the possibility of designing your own models of custom coffee bags. The sky is the limit, as you have all the freedom to express your spirit and the idea with which you approach this business, and at the same time attract clients.

5. It provides some more info

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As the final point, we’re going to highlight the most accentuated part of providing your consumers with the product – all those pieces of information related to your goods you’d like them to know. Nowadays, when people take much more care of their health and what they take into their body, you may save them a lot of effort if you simply put the details about the processing and composition of your product in a visible place on the packaging.

It isn’t necessary to emphasize some of the things, but everyone will be rather happy to know more – for example, the origin of the coffee you process or grow, whether it’s organic, what kind it belongs to, or the form in which it comes. The brand name as well as the weight are a must, of course, and there might even remain a little space for a mini guide for preparing drinks. The text can be perfectly combined with the logo or the packaging design itself, so make sure that the letters are legible and large enough. The point is that people should be able to find all the pieces of information significant to them when making a purchase and that there should be no ambiguities that would deter them from doing so.

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