Unverified Emails can harm your business

by Mitov Mitrovski
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Unverified Emails can harm your business

Marketing is one of the most important things nowadays, and with the Internet becoming more popular and widely used than ever, things keep changing towards that direction as well. Long gone are the times when marketing was done via telephone calls or TV commercials, so it is pretty much safe to say that online advertising has taken over the first place.

Online marketing is something that is extremely popular in the millennial generation, and every single day we have more and more young folks interested in learning its secrets. There are a lot of different ways that you can advertise on the internet, but one of the most popular ones is E-Mail marketing. Today we’re talking just about this, so if you are eager to learn more, feel free to continue reading until the end. Let’s take a look.

What is E-Mail Marketing?

Img Source: vinahost.vn

E-Mail marketing can be done by collecting a lot of legitimate E-Mail addresses from your customers or potential customers, then using them in order to send promotional emails and advertise your product or service. However, it is not nearly as simple as it sounds now, and one of the most common mistakes that people make is sent unverified emails that do more harm than good. In order to avoid this and prevent it from happening at all, we need to make sure that we verify our mails. Here’s how it’s done.

What is E-Mail verifying?

Imagine that you receive an E-Mail from a company that’s trying to promote something and you decide to open it. Although not many people even open these emails, let’s just say that you do. Upon opening the content of it, the first thing you notice is that everything is written in a weird format, the links are not working or displaying as they should, and the images are all “broken” and displaced, especially when the E-Mail is being viewed on any other device than a computer. What happens next is you probably mark the mail as “spam” or “junk” and unsubscribe from the company’s newsletter.

Img Source: craftech.com

Now switch up the roles, and imagine this happening with every mail that you send in order to promote your business. That’s nowhere as productive as you need it to be, and you’re basically harming your business by building a negative reputation in other people’s eyes. Luckily, there is a really good way to avoid this from happening, so make sure that you visit thechecker.co if you are eager to learn more.

E-Mail verifying lets you make whatever it is that you’re sending look much more legitimate and official, meaning that people will take it a lot more seriously than they would if your content looked like something that we describe in the example above. There’s a reason why so many digital and E-Mail marketers are using such services, so don’t be afraid to look further into it.

Img Source: sanebox.com

When you’re running a business, how you appear to the public is one of the things that matter the most. And nothing shows more professionalism and seriousness than well-written and composed E-Mails that you’re sending out to your customers.

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