Why You Cannot Overlook Content Marketing in CBD Ecommerce

by Heather Cummins

Let’s face, if you are like any other CBD business owner that knows something about marketing in the digital era, you have probably heard that content is king. However, what most CBD business owners either do not know or ignore is that creating regular content can truly benefit your content marketing efforts. You will hear marketing agencies claim that content drives traffic. But, if your content is not optimized for specific keywords, and delivered consistently and regularly, then it is just
never going to achieve its goals – create engagement. It is a simple fact that a CBD business that produces consistent, engaging, and useful content can greatly attract traffic and boost sales.

So, why do you need search engine optimized content to sell CBD online?

Image source: livescience.com

First off, experts from Digitawise suggest that it is important to understand that there are no advertising restrictions when it comes to marketing your CBD business through content and other search engine optimization tactics. You own and control your site’s content, and you can publish anything you would like with it; within reason, of course. Therefore, grab the opportunity to use your e-commerce site as an educational platform through which you will provide as much information as possible on CBD in order to attract more traffic and grow your business.

Not everyone visiting your website is coming to make a purchase. Some are coming to learn more about CBD and how they can benefit from it. For instance, potential visitors may use the following search phrases:

CBD for pain management
● What is CBD
● CBD for anxiety management
● CBD benefits and side effects
If you can create content that provides answers to their queries, they will likely come back to your e-commerce store when they are ready to make a purchase. Well written and insightful content can help you build trust with potential clients. If anything, you want to build a trustworthy CBD brand.

Here are some of the reasons why you should not overlook content marketing in your CBD eCommerce.

Regular content can help you generate leads

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Besides providing existing clients with useful information, one of the key reasons why businesses create content is to generate leads. According to Pew Research, nearly 25 percent of adults in the United States spend up to 8 hours online. These users go online searching for answers to their questions. Not only is content effective for educating your customers. If created on a regular basis, it can help you establish your authority and build your brand.

Regular content boosts your site’s traffic and SEO

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The other reason why a CBD business needs to create content is to improve its Google rankings and organically drive traffic to their eCommerce site. This process is driven by search engine optimization (SEO). And as Google algorithms become increasingly competitive and sophisticated, stuffing your webpages with outdated keywords just do not cut it anymore.
According to Google, two things affect SEO: content quality and frequency.

If you want your CBD business to fully utilize the power of content marketing, you need to keep both factors in mind. Regular content shows Google and other search engines that your e-commerce site is well maintained and that users are finding the information therein useful.

Regular content establishes your credibility and authority

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Quality and information-rich content can create a great sense of trust between your CBD brand and existing as well as potential customers. And the only way you can build your brand’s authority and credibility online is through content marketing. But, with more and more businesses taking to the internet in search of clients, competition is bound to increase. One of the best ways of distinguishing your CBD business from competition is through posting quality content CONSISTENTLY. By creating useful, entertaining, yet informative content, you are establishing yourself as an authority in your industry. Meaning, the more consistent you create and post content in your website, the more
credible your brand will be, and the more trustworthy you will be in the eyes of your clients and prospects.

Regular content helps you build a strong brand awareness

The way web users view and consume information today is completely different from the way they did a couple of years back. Today, people are bombarded with truths, half-truths, and outright lies. This means that your CBD business must figure out how to evolve and communicate effectively with your customers and prospects. The one-way of communication is long gone. Alongside blogs, you need to work on creating informational videos, whitepapers, webinars, and other forms of content for purposes of engaging your users and creating brand awareness. In other words, you need to create content that motivates your clients and prospects to take action. Once you have created your content, you need to share it on social networking sites like Facebook and Twitter to boost your brand awareness.

Regular content helps you retain current customers

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Most CBD business owners are incredibly preoccupied with getting new clients. As such, they focus their content more towards generating leads and driving traffic to their ecommerce sites. In the midst of this, they forget about existing customers with whom they already have a relationship. However, this can be a huge mistake. By keeping your current customers engaged, you are not only making sales with minimal effort, it is also much cheaper than trying to capture the attention of, and persuading new prospects to take action. By creating quality and consistent content, you will create a sense of community and loyalty with your existing customers, keeping them returning for more. If you do not, these clients are likely to feel neglected, and you are likely to lose them forever.

Content marketing and CBD e-commerce: Final thoughts

Content marketing remains one of the most effective strategies for branding your CBD business. Done right, it can help you connect with both present and potential customers. Now more than ever, you need to very strategic about your content marketing campaign. Remember, quality and consistency are the keys to effective content marketing for any brand, including your CBD eCommerce.

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